When we talk about selling insurance, the first thing that comes to mind probably is not social media. While social media may not seem like the most obvious avenue for insurance agents to go down, it can be a valuable skill to master to reach a broader client base. Knowing how to make social media work for you as a new insurance agent can take time, practice, and a few insider tricks to make your presence impactful.
Each social media platform is different and requires unique content to benefit your business. You do not have to be an expert at each and every platform to have a thriving social media following. No matter which platform or platforms you choose, social media provides great opportunities to personalize your work and reach out to the community of people you are hoping to engage.
Social Media and Insurance
If you are looking to make social media work for you as an insurance agent, remember; it is not just about selling insurance policies. While sharing information about the policies you work with is part of your brand, it is important to put the ‘social’ in social media first and foremost.
You can do this on any platform by:
⦁ Engaging Your Audience
⦁ Informing Your Audience
⦁ Following Up with Your Audience.
Insurance agents can engage with their social media followers through the content they create. Insurance agents can post written articles and create interesting visual content in the form of photographs and videos. Connecting your social media to your insurance agency website, personal insurance profile, or other contact information can make it easier for potential clients to learn more about you on social media pages and outside social media.
Those actions help inform your audience about who you are and what you do. Your website might contain a short bio about you as an insurance agent, but a social media page can allow your audience to get to know you. Posting about yourself and community activities that you and your insurance agency may be involved in gives potential clients insight into what working with you could be like.
Finally, following up with people is a highly beneficial aspect of engaging with people on social media. You may have a customer service hotline or email, but do not forget how much customer interaction happens on social media. This is a platform where you can reach out to potential clients, answer their questions, and cultivate strong relationships that could result in new insurance customers for you.
Make Social Media Work for You
If you sell insurance to seniors, do not think social media is not for you. More and more seniors are active online, and their presence on social media is an often-overlooked market. Building relationships with seniors through different channels builds trust and allows insurance agents to communicate in ways that engage this vital audience.
Make social media work for you as an insurance agent by engaging with your audience in the following ways:
⦁ Share testimonials from real customers and real agents
⦁ Provide insights into the insurance world through policy reviews, infographics, and updates
⦁ Compare and contrast insurance policies from competing agencies
⦁ Showcase your volunteer work and community involvement
⦁ Share money-saving tips and tricks
More Social Media Tips for Insurance Agents
There are a few best practices to keep in mind when diving into social media as a professional communication tool. One great tip is to always keep your professional contact information up to date so that potential clients can reach you easily. Social media profiles are often started and then left to gather digital dust, leaving followers frustrated when they try to contact you.
Never underestimate the power of advertising on social media. Targeted ads can be short, sweet, and effective, allowing you to reach the audience you are marketing your insurance products.
Finally, scheduling posts in advance of insurance product updates, holidays, and other big events can save you a lot of time; after all, you are in the insurance business to sell insurance, not worry about your digital brand identity. Having a cohesive social media schedule can allow you to efficiently create and post content without having it take over your day-to-day life.
Learning More
To learn more about making social media work for you as an insurance agent, contact the experts at Aspen Insurance Coaches. Our licensed experts will be happy to answer any questions you have.
