Getting more clients is always a top priority as an agent. Having multiple streams for generating new business will benefit you in the long run. If one source ends up failing to produce, you still have other options.
The digital world offers tons of choices when it comes to marketing. By becoming familiar with these methods, you can start implementing new strategies and attract more clients in no time!
Digital marketing topics you should know about
SEO
Otherwise known as search engine optimization, SEO is a good skill to learn if you have a website or YouTube channel.
Potential clients may use Google to research various insurance products or research local agents. Where do you want them to end up? Your site or channel of course! A strong SEO strategy is a vital component of your digital marketing plan.
Remember, pages don’t rank overnight. Search engine optimization is a “long game” tool. By implementing the proper techniques, you’ll eventually see results in the search rankings. Stay motivated, disciplined, and patient.
Content Marketing
When you get online to learn about something, what do you look at? Do you search out a video, website, or blog article? Either way, you are searching for content! Content means everything in the digital world.
Content is what significantly contributes to the user experience. If a prospect lands on your website or YouTube channel, what are they going to find? The more content you have, the better. However, it’s also important your content isn’t “fluff.” Meaningful and informative articles and videos are a crucial part of your marketing strategy.
Conveniently, content significantly helps your SEO. As you keep adding content to whatever platform you may be using, you’ll help your search engine optimization. A blog about different insurance topics and problems could be highly beneficial to your audience. Imagine the problems they might be facing and write articles that address those issues.
Email Marketing
Even though email has been around for decades, it is still one of the main forms of communication today. Just about everyone has an email address and a majority of those people check it on a fairly regular basis
When creating an email marketing campaign, you can use email segmenting to group people on your email list into smaller, more specialized groups.
For example, if you wanted to target a certain age range to try to sell life insurance to, you could create an email list with that parameter. You could further segment your list by interest, location, buying history, and more.
Learning about email marketing is an essential skill for an insurance agent to develop. You can master the art of selling without making it seem like selling. You can offer your current and potential clients something of value while building trust and rapport.
Mobile Marketing
Just like with an email address, almost everyone has a cell phone! Mobile marketing is a newer strategy, but still one that shouldn’t be overlooked.
As an agent, you could create a mobile campaign sending current clients valuable information and reminders about various products. Since it goes right to their cell phone, they will see it pretty much immediately.
Just remember to follow FCC guidelines about mobile marketing. Unsolicited messages could hit you with hefty fines.
Digital marketing can help your business thrive as an agent. There are many places online that can help get you familiar with these strategies.
The Digital Marketer is a great place to get started, with plenty of helpful articles and trainings about a multitude of topics.
Interested in becoming an agent with us? Aspen Insurance Coaches offers agents a place where they can flourish. We offer unmatched training and support, and are here to guide you along the way.
Contact us for more information.
