Social media platforms are now a must for any business owner, including insurance agents. A social media presence allows prospects easier access to you and your services.
While Facebook remains the most widely used platform amongst all age groups, Instagram still remains a popular option for a significant number of social media users. 54% of adults age 45-54 and 29% of adults 55-64 are active on Instagram. 90% of accounts follow at least one business on the platform, making it an excellent spot to market to potential customers.
Aside from Facebook, agents should additionally utilize Instagram as a part of their overall social media marketing strategy.
Tips for insurance agents to get started on Instagram
Optimize your profile picture and bio
While it may not seem too important, your profile picture and Instagram bio are the first thing people are going to see. It’s your only chance at a first impression, and you want to make it worthwhile. Keep your profile picture consistent with your branding and content on the page.
Your bio is limited to 150 words, so make it count! Be concise in explaining who you are and why people should follow you. What do you have to offer?
Produce as much content as possible
Instagram’s focus is essentially pictures and videos. When scrolling through someone’s feed, you’ll see rows and rows of pictures. It’s important that your business account maintains a professional appearance and has high quality images and videos for your followers.
Share content that is informative and valuable for the average client in your market. Observe what other insurance professionals are creating and how well it performs. This can help get the creative juices flowing if you’re stuck on what to post. Make sure to post once a day so you can always maintain a flow of new content for audience engagement.
Use hashtags
Hashtags categorize your content so users can view it easily with a simple search. Instagram users can also follow specific hashtags, so your post could potentially end up in someone’s feed if they follow a hashtag you use.
Instagram allows up to 30 hashtags on a regular post, but that doesn’t necessarily mean you need to use that many. Make sure your hashtags are relevant and not spammy. Use a good mix of high competition, medium competition, and low competition hashtags.
To hide your hashtags from viewers, right after you post your content you can paste the hashtags in a comment under the original post.
Types of hashtags you can use:
- Type of service – #lifeinsurance
- Industry/niche – #medicareinsurancespecialist
- Location – #dallaslifeinsurance
- Phrases – #getaffordableinsurance
- Day of the week – #wednesdaywisdom
Utilize ads
Once you’ve got a strong flow of content and some followers, you can utilize Instagram ads to reach more of your target audience. There are several directions you can take with your ads, but promoting a post that’s performing well is an easy way to start advertising. The Instagram Ads Manager has powerful targeting tools to help you get your ads in front of the right people.
You can target your audience by location, demographics, interests, and behaviors. You can also create a “lookalike audience” based on your current clients.
Takeaway
If you’ve never used Instagram before, don’t worry. Using these four tips will help get you started as you get used to the platform and its features. Instagram can be a powerful tool for you to attract new clients and offer valuable information to your current and prospective customers.
Interested in becoming an insurance agent? Aspen Insurance Coaches is dedicated to giving agents the best tools in the industry to succeed.
Contact us today to learn more!
*Figures from Statista
