Writing a blog is an easy way to promote your knowledge and services. And, since people want to do business with people they know, you can also use your blog to connect with your target audience.
Many people check their email and social media feeds daily, many before they even have their morning coffee. You can use this trend to your advantage by providing up-to-date and exciting content. Read on to learn more about how to generate new life insurance sales leads through blogging.
How to Generate new Leads Through Blogging
Many people have a blog. Using it smartly to generate new life insurance sales leads is a different story, however. We’re sharing six tips to help you make the most of the time you spend blogging to generate new leads:
⦁ Establish yourself as the expert: You know a lot about insurance, and your blog is a great way to show that off. Simplify complex insurance terms and explain policy conditions. Demonstrate your expertise and share your credentials in your blog. Ensure any reader knows you are an expert in your field.
⦁ Provide information: People need data, facts, and news – if you consistently provide great content, people will come to you for that content and stay for the sales pitch. Some of them will buy from you. Consider planning your blog calendar for the month or year in advance.
⦁ Capture emails: Email lists are valuable assets. Curate yours by using a program to capture email addresses – you could offer a free subscription to your blog. This gets your message out to your target audience and builds your email list. You can use this email list as leads in the future.
⦁ Offer free content: Use your blog to provide something free to your readers. Maybe you have written about life insurance policies or annuities and can offer a free e-book – once your readers accept the e-book, follow up with them in a few days to hear their thoughts and upsell them if they have coverage gaps.
⦁ Share your blog on all your social media sites: Be sure to promote your blog on your social media channels – LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok – wherever you have a presence, share your link. Because each social media site boasts a different audience, you will reach more potential leads by using various platforms. Apps like Hootsuite make it simple to share your blog on all of your platforms at once and to schedule future posts.
⦁ Enhance your blog with video or podcasts: Some blog services include podcast features you can use to share audio clips. Many people prefer to listen rather than read – appeal to this market segment by using various audio and video services to reach them. YouTube remains popular, and short video sites like Clapper or TikTok are gaining popularity daily.
Human Connection
Insurance sales is still very much a personal business. Many customers are looking for a personal connection with their agent and want to develop a good working relationship. Your blog can be a helpful tool for connecting with potential customers and earning their trust. When you follow up with a new lead that your blog has generated for you, thank them for their trust in you.
How do I Learn More?
To learn more about generating new sales leads through your blog, contact the Aspen Insurance Coaches experts. Our licensed experts will be happy to answer any questions you have.
